The Future of Segmentation is Co-Creative
- licensing03
- Dec 5, 2025
- 1 min read
Segmentation is having a moment. AI is accelerating possibilities, organisations are chasing sharper audience understanding, and yet many segmentations still fall flat — landing with a ‘big reveal’ only to gather dust in a forgotten folder.
At Truth Consulting, we believe the future of segmentation isn’t faster or more technical. It’s more human. More creative. And above all, more co-creative.
Our new best-practice guide explores why the segmentations that truly live and breathe inside organisations are the ones shaped collaboratively — bringing together client teams, cultural insight, real human motivations and, yes, the smart use of AI as a spark rather than a shortcut.
We unpack how to strike the balance between ambition and actionability:
Designing universes that reflect today and tomorrow.
Building frameworks that ‘click’ early, emotionally and intuitively.
Layering cultural and company truths to make segmentation relevant, inclusive and future-proof.
Using AI-driven conversational mapping and digital twins to keep segmentations alive long after launch.
The message is simple: segmentation is no longer just a strategic exercise — it’s a living craft. A tool that works only when organisations help build it, feel it and continue to feed it with cultural and consumer truth.
If you want your segmentation to inspire action rather than end up in the “graveyard of good intentions”, this guide is for you.
Read the full report and discover how to build segmentations that don’t just land — they live.
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