top of page

Truth Privacy Statement for Research Participant

Who are we?

We are Truth, a marketing research, insight and consultancy agency.  You can contact us via the contact details at the end of this policy. This policy sets out how we use and protect personal data that you provide when taking part in Market Research for Truth, which is aligned with the Market Research Society (MRS) Code of Conduct.

Information you provide to us

We collect Personal Data when you participate in market research for Truth and at that point Truth become the data controller. Research may involve asking you to provide feedback and information via face-to-face, online or telephone individual or group sessions. The details of each research process will be communicated and agreed with you prior to you taking part (as each research process differs).

How do we use the information collected?

Any Personal Data collected will be used solely for the research purpose agreed with you and our clients (the legal basis for processing this data is ‘legitimate business interest’), and we will obtain your explicit consent before collecting this information (the legal basis for processing of this data is ‘consent’).

In this context, you may choose to provide Personal Data about yourself, including Personal Data that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. These are categories known as ‘Sensitive Personal Data’.

Where do we process personal data?

We generally store and process your data within the UK and European Economic Area (EEA).  For some specific projects that take place or involve staff situated outside the EEA, we will take all steps reasonably necessary to ensure that it is subject to appropriate safeguards, such as relying on a recognised legal adequacy mechanism. 

How long do we process personal data for? 

We process personal data only for so long as is necessary for the purpose(s) for which it was originally collected, after which it will be deleted or archived. This will be agreed prior to collecting your data.

Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect during our research processes.



Controlling your personal information – your rights

You have the following rights in relation to how we collect and process your data:

  • Access. You can access your personal data at your request, until it is disposed of as per the agreed retention schedule

  • Withdraw consent. You have the right to withdraw given consent at any time.

  • Rectification. If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified.

  • Erasure. You can ask us to delete your personal information such as where we no longer need it or if you withdraw your consent (where applicable).

  • Data portability. You can obtain personal information you’ve provided us with in a structured, commonly used and machine readable format and to reuse it elsewhere

  • Automated decision-making and profiling. You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you


If you have a complaint about any processing of your personal data, you can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113.


Truth contact details

You can contact us via our Data Protection Officers at, all other enquiries via:


Date of this policy

Truth may change this policy from time to time by updating this content. The current date of this policy is effective from is April 16th 2024



Note the above is a generic statement


Consent forms or privacy statements relating to specific research projects should also include:

  • Further information on purpose, nature and usage of the data collected

  • How the data will be collected (e.g. audio recording) and how long this will be retained for

  • Whether it will be reported anonymously or as identifiable data (and to whom it will be accessible)

  • Indication of length of time involved or any risks, costs or other implications to them stemming from their involvement


Where there are multiple data controllers (e.g. Truth, recruiters and clients) it should be made clear who the respondent should contact about their data.


Where the client is considered a data controller (e.g. they govern how the data is used even if they don’t access personal data) the name of the client must be communicated to the research respondent and their ongoing consent reaffirmed at that point in time.


Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: 

By mail: 65 Gresham Street, London EC2V 7NQ

bottom of page