Storytelling Principles
- licensing03
- Sep 2
- 1 min read
At Truth Consulting, we believe storytelling isn’t just decoration – it’s the spark that turns insights into action. Glorious, exciting, creative storytelling surrounds us every day, and we enrich our own stories with inspiration drawn from culture, people and research. This helps shift our industry away from static reporting and into dynamic, immersive narratives that create movement.
And the timing could not be more critical. We are operating in a world of shrinking attention spans, eroded confidence and digital overload. Reports compete with mental noise, while too much data risks creating mental obesity. At the same time, the craft of distilling truth is under pressure – deskilled by speed, jeopardised by digital shortcuts. In this environment, choosing your stories wisely matters more than ever. The truth still really matters.
But here is the challenge: as we lean into the art of storytelling, how do we add that magic to curation and communication without overcomplicating the craft? How do we break free from old reporting habits and step into richer, insight-led stories that inspire real change?
Structure and outcomes are essential building blocks. But stop there, and all you have really got is a research debrief. Solid, perhaps, but not transformative. To land impact, we need the storytelling sprinkles: the elements that lift a debrief into an experience, that make an audience not just listen but feel compelled to act.
So here is our advice – our sprinkles, our commercially valuable truths for clients: how to move from debriefs that inform to stories that inspire.
Read our Storytelling Principles here:
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