"Shaping the E-commerce strategy for a major clothing retail store"

​

​

To understand and shape the strategy, changing a functional shopping experience into a more engaging one, whilst keeping the brand personality at the core. 

​

Shoppers’ online conversations revealed that they were largely disengaged with the brand and uninspired by the website. A simpler customer journey was needed with better mechanisms to engage such as real models, model dimensions and recommendations.

​

We used a bespoke mixed methodology approach, combining competitor analysis, social media analytics, consumer groups and a quantitative survey using a Max Diff technique to effectively prioritise current weaknesses and opportunity areas within the e-commerce channel.