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We’ve dedicated Truth Revealed episodes to hear from the AURA 2024 finalists for the Individual Impact Client-side Award and celebrating those who are making a real difference in our industry.
In this first episode, we sit down with Jamie Lawrence, Insight and Analytics Manager at the Football Association (FA). Jamie shares his journey from psychology studies, via the BBC to his dream job at the FA, where he combines his passion for football with his expertise in data and research.
What’s Revealed?
The Power of Small Changes
Jamie discusses how even incremental changes can have significant impacts in football. He shares an example of a two-year project that resulted in rule changes for youth football, keeping more young players engaged in the sport.
Bridging Data and Action
Learn how Jamie's role bridges the gap between analytics and research, marrying quantitative data with qualitative insights to drive meaningful change in football at all levels.
Impacting Lives Through Sport
Jamie reveals how the opportunity to use research to touch millions of lives, from grassroots players to professional athletes, and everyone in between – including parents, referees, and volunteers – is what really gets him up in the morning.
The Art of Distilling Insights
Discover Jamie's approach to translating complex data into actionable insights, including the challenges of crafting the perfect "lift pitch" for stakeholders.
AI in Sports Research
Explore Jamie's thoughts on how AI could revolutionise sports insights, potentially freeing up researchers to focus more on interpretation and implementation of insights.
This episode offers insights for anyone interested in the intersection of sports, data, insights, and organisational change. It highlights the critical role of research and insights in shaping the future of football and demonstrates how passionate client-side insights professionals like Jamie are making a real difference in the world of sports.
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