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Truth Intelligence. A new AI powered offer to enhance PR and Communications



Truth Consulting Partners with Instinctif to Launch Truth Intelligence – a new AI powered offer to enhance PR and Communications 


London, 10th June 2024: Truth Consulting, is excited to announce its partnership with Instinctif Partners to launch Truth Intelligence, a groundbreaking AI-powered insights offering. This collaboration is set to transform the world of public relations and corporate communications. 


Truth, a leading insights and strategy consultancy is part of EMEA communications consultancy, Instinctif Partners. Truth Intelligence is designed to deepen the collaboration and meet the growing demand for data-driven strategies among in-house communications professionals and business leaders. By integrating Truth Consulting’s market-leading research and analytics capabilities with Instinctif’s strategic communications expertise, this new offering delivers more precision and relevancy communications campaigning. 


Our advanced tech stack, capable of analysing information from millions of global data sources, includes open-source datasets from governments, NGOs, central banks, trade associations, and unstructured data from social media, news websites, blogs, and online forums. This robust platform enables Truth Intelligence to provide a comprehensive understanding of cultural context, audiences, competitors, prevailing market trends, and the media landscape.


Mike Norris, Associate Director at Instinctif Partners, will lead Truth Intelligence as Head of the new venture. Dr. Matilda Andersson, Managing Director of Truth Consulting, plays a pivotal role as senior counsel and product development advisor.


Dr. Matilda Andersson, Managing Director of Truth Consulting, commented: "Partnering with Instinctif Partners to launch Truth Intelligence is a major step forward in using audience insights to shape PR and communications. Truth Intelligence turns large amounts of data into clear insights, helping communications teams create campaigns that truly connect with their audiences. This initiative highlights the importance of research in developing effective communication strategies and achieving commercial advantage for Instinctif’s clients. "


The new offering features a modular pricing structure across three tiers, ensuring that Truth Intelligence provides meaningful insights for organisations of all sizes, from global corporations to startups and SMEs.


With Truth Intelligence, we are setting a new standard for insight-led campaigning, demonstrating the transformative power of research in enhancing PR and corporate communications strategies. 


 

Why not contact us to hear more about Truth Intelligence can use AI to power PR communications

 

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