Truth continues to grow with the appointment of Hamish Asser as Senior Director

Hamish Asser has joined Truth as Senior Director, to help grow Truth's quant offer and capabilities. Hamish has 15 years of market research experience and joins from Yonder Consulting (previously Populus), where he was Senior Director of Brand & Communications Research for over five years. Offering innovative and bespoke approaches, he helped businesses including BT, Greene King, Sky, Formula 1, Formula E, Charlotte Tilbury, Admiral Insurance and Thames Water achieve their strategic goals by leveraging their brand through addressing customers’ needs. Hamish has also worked for Future Thinking (now Savanta) and Ipsos.


Commenting on the appointment, Leanne Tomasevic, Head of Truth, said: "It is wonderful to welcome Hamish to our growing team of Truthers. Hamish brings vast experience across multiple sectors including finance, technology, transport, and environment which no doubt will prove to be a huge asset to our expanding portfolio of clients."


Hamish Asser, Senior Director, said: "I’m delighted to be joining Truth's Quant team in London and am looking forward to supporting our clients in navigating both challenges and opportunities as part of an energetic team."



Truth is a full-service strategic insight agency with headquarters in London, and further offices in Germany and South Africa, specialising in brand, innovation, audience and business strategy and has recently been named as a finalist for Agency of the Year at the Market Research Society (MRS) Awards. Truth is part of Instinctif Partners, the international business communications consultancy.