Truth Consulting joins advisory group Paritee, entering the next stage of scaling its strategic insights and gearing up for further international growth

London, December 16, 2025 – Truth Consulting, the UK-based strategic insights consultancy, today announced that it has been acquired by Paritee, the fast-growing European advisory and communications group. The partnership marks a significant next phase in Truth Consulting’s development, strengthening its capabilities, extending its international footprint and increasing its impact for clients navigating rapid cultural, commercial and technological change.

Founded in 2007 and headquartered in London, Truth Consulting has built a strong reputation for combining cultural insights, human-centered research, advanced analytics and strategic storytelling. With a team of more than 35 specialists operating in more than 75 global markets, Truth Consulting is recognised for long-standing client partnerships, commercial rigour and its ability to translate complex insight into clear, actionable strategy.

Scaling strategic intelligence, foresight and AI-enabled insight

Paritee provides Truth Consulting with a platform to accelerate its further growth in future-oriented strategic insights.

Over the past few years, Truth Consulting has significantly sharpened its offer, driven by innovation and senior talent investment. Recent developments include the launch of Truth Futures, a foresight capability designed to help organisations future-proof brands and businesses; Truth Intelligence, an AI-enabled analytics and data offering that adds to the firm’s qualitative and quantitative heritage; and a partnership with Ashoka Changemakers, bringing fresh perspectives from global social innovators into its insight work. Becoming part of Paritee enables Truth to further build on this momentum.

“Truth has always existed to dig deeper, challenge conventions and provide clients with insights that drive real change,” says Dr Matilda Andersson, CEO of Truth Consulting. “becoming part of the Paritee group gives us the opportunity to broaden our impact, invest further in foresight and AI-enabled intelligence, and collaborate with other outstanding agencies in the Paritee group, across multiple markets, that share our ambition, values and belief in the power of insight.”

Andersson will continue as CEO with an ownership stake, maintaining continuity alongside key senior team members: Tom Morgan, head of commercial; Jon Suarez, head of behaviour and culture; Dr Bridget Dalton, head of Truth Futures; and Dr Mark Thorpe, senior director and head of thought leadership.

A platform for collaboration and long-term value creation

Alongside continuing its own growth journey, Truth Consulting will serve as Paritee’s central strategic intelligence capability, strengthening insight-led advisory across the group and extending the global reach of its insight, foresight and AI-enabled analytics. This creates new opportunities for integrated client work, while allowing Truth to remain focused on what it does best: decoding culture, understanding human behaviour and informing high-value strategic decisions.

“Truth Consulting has built an exceptional reputation for cultural insight, strategic depth and analytical excellence,” says Jonas Palmqvist, CEO of Paritee and incoming Chairman of the Board at Truth Consulting. “We see Truth as a core strategic intelligence capability within our platform, strengthening advisory quality across the group and helping clients stay ahead in an increasingly complex and fast-moving world.”

Positioned for the next chapter

Joining Paritee supports Truth Consulting’s long-term ambition to grow internationally while preserving its entrepreneurial culture, independence of thinking and commitment to rigorous, human-centred insight.

“This is not about becoming something else,” Andersson adds. “It is about giving Truth the platform to become more of what it already is – and to do so at greater scale.”

MEDIA CONTACT

Dr Matilda Andersson CEO, Truth Consulting

matilda.andersson@truth.ms | +44 7733 373 159

Jonas Palmqvist CEO, Paritee

palmqvist@paritee.com | +46 707 24 09 77

ABOUT TRUTH CONSULTING

Truth Consulting is a strategic insights consultancy operating at the intersection of culture and commerce, driving change through expertise in brand, communications, innovation and strategy. Truth challenges assumptions, breaks down conventions and uncovers the deeper truths that help organisations resonate in a constantly evolving world.

The consultancy brings together an interdisciplinary team of strategists, qualitative and quantitative researchers, semioticians, behavioural experts, trend analysts and specialists in unstructured data and analytics. Truth collaborates with a global network of experts, changemakers and youth leaders, including partnerships with Ashoka and its international community.

Headquartered in London, Truth Consulting comprises a 40-strong team, operates in more than 75 markets across Europe, Africa and the Middle East, the Americas and APAC, and is an MRS-accredited partner.

Find out more at: www.truth.ms

ABOUT PARITEE

Paritee is a European strategic investment and operating group focused on building a next-generation agency platform across communications, corporate advisory and marketing. Founded in 2021 by Executive Chairman Lars Erik Grønntun, former Global President of Hill & Knowlton (now Burson), Paritee brings together leading agencies while preserving their entrepreneurial independence.

The group operates across 17+ offices in 12 countries and serves transformative industries including technology and AI, energy and infrastructure, healthcare and life sciences and financial services. Paritee is majority-owned by its founders and leadership team and is backed by Explore Equity.

Find out more at: www.paritee.com