"Understanding consumer priorities in creating a new healthy ready meals range"

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We helped to create a new healthy ready meals range and rebrand an existing one to meet changing needs around health - resulting in a 50% uplift in sales. 

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Oscar Mayer recognised that health needs are constantly evolving and complex. To help them stay ahead of the curve, we undertook a deep-dive into health trends and codes, mapping these against changing consumer priorities to identify breakthrough opportunity areas.

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We recognised consumer frustration with the dullness of existing healthy meal solutions and focused on creating salient territories that would inject excitement into ‘good-for-you’ ready meals, whilst meeting changing functional needs.

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As a result, Oscar Mayer and the major supermarket supplier rebranded and relaunched an existing range and created the new ‘My Goodness’ range to take healthy beyond ‘low calorie’.