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We are a global strategic insights consultancy, specialising in business strategy, brand development, innovation and communications. We help our clients create rich, meaningful and commercially valuable truth.


Truth brings together an eclectic mix of expertise in strategy, qualitative and quantitative research, semiotics, behavioural science, foresight, unstructured data, analytics, comms and content.


Together our job is to find truth, distil it, and bring it to life to drive commercial growth and future potential for brands.

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How can we tap into culture for improved brand relevance?

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How can we drive

commercial value?

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How should I position my

brand to maximise growth?

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What is the future of…?

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What are the needs of my

customers and how can I

bring these to life?

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What is the ideal

customer journey?

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How do I optimise the

shopper experience?

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What new product or

proposition should

we create?

The End of Memory!

We are delighted to launch the second of our DISRUPTIONS - fundamental changes to the human landscape that are creating altered realities and new ways of living.

Our second
DISRUPTION is The End of Memory. To cut a long story short, we are now living at the beginning of the end of memory as we know it. The traditional process of remembering is ending and we are entering a phase of new memory configurations, many of which involve outsourcing 'our' memory to a raft of 'digital butlers'. This has, and will have, profound consequences.

Download the full report here

Our Awards

2022  |  Agency of the Year Finalist  |  MRS

2022  |  Application & Impact of Data Finalist  |  MRS

2021  |  Business Impact of the Year Finalist  |  MRS

2020  |  Business Impact of the Year Highly Commended  |  MRS

2020  |  Agency of the Year Finalist  |  MRS

2020  |  Financial Services Research Finalist  |  MRS

We are ISO 27001 certified by the British Assessment Bureau

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