We are a global strategic insights consultancy, specialising in business strategy, brand development, innovation and communications.
Truth brings together an eclectic mix of expertise in strategy, qualitative and quantitative research, semiotics, behavioural science, foresight, unstructured data, analytics, comms and content.
Together our job is to find truth, distil it, and bring it to life to drive commercial growth and future potential for brands.
The challenges our clients bring to us are varied, here are some of the most common ones:
How can we tap into culture for improved brand relevance?
How can we drive
commercial value?
How should I position my
brand to maximise growth?
What is the future of…?
What are the needs of my
customers and how can I
bring these to life?
What is the ideal
customer journey?
How do I optimise the
shopper experience?
What new product or
proposition should
we create?
This Truth Day was a bit different…Enter the Museum Of Truth - The Past, Present & Future!
A few weeks ago, Georgia Chevalier showed us the basement, filled with old Truth artefacts.
There’s so much thought, client work, team effort, and foundational frameworks that form the basis of who we are today - and we didn't know it was all there.
Before discarding any of it, it felt right to “save” and savour some of these ideas from the past, while also bring fresh magic to the thinking that defines who we are today. To help everyone at Truth feel part of this amazing 16-year-old agency, standing on the shoulders of amazing people who’ve come and gone whilst being part of curating its future.
So we built a Truth Museum in our offices...read more here
Our Awards
2022 | Agency of the Year Finalist | MRS
2022 | Application & Impact of Data Finalist | MRS
2021 | Business Impact of the Year Finalist | MRS
2020 | Business Impact of the Year Highly Commended | MRS
2020 | Agency of the Year Finalist | MRS
2020 | Financial Services Research Finalist | MRS