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We are a strategic consultancy, specialising in innovation and brand. We help our clients make business decisions based on the truths that really matters by directing them with the confidence and clarity required.

It’s our role as researchers to discover, understand and interoperate these truths to help make sense of the people and world around us. and have real impact to real people. Fundamentally; we discover the truths that make a difference.

Our Approach
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We are deeply curious about people. Our work is always human-centred, always questioning, always brave.



Our thinking is not governed by methodology or technology. We have no set way of doing things. We always see questions and commercial challenges before tools and techniques.

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From the stories we tell, to the frameworks and digital tools we use, our work is always collaborative and creative. Always inspiring.

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Technologically Intelligent

We work with some of the biggest tech companies in the world. And we use the latest digital technologies to deliver deeper, richer, more transformative human insight.

Our Awards

2022  |  Agency of the Year Finalist  |  MRS

2022  |  Application & Impact of Data Finalist  |  MRS

2021  |  Business Impact of the Year Finalist  |  MRS

2020  |  Business Impact of the Year Highly Commended  |  MRS

2020  |  Agency of the Year Finalist  |  MRS

2020  |  Financial Services Research Finalist  |  MRS


We are ISO 27001 certified by the British Assessment Bureau

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