“Our recommended concept for Unilever was given the green light in Nielsen Bases testing and is now the basis for a structural packaging development”
Identifying key opportunity areas in the global laundry category
Unilever had identified a technological advancement in laundry, but needed guidance on how to position this in differing international markets. We helped them to identify opportunity areas through stakeholder engagement, overlaid with a semiotically-inspired exploration of the category.
Developing targeted propositions for brand success
Focusing on the UK and China, we created strawman propositions for Unilever, then put these through stringent consumer exploration to review, revise and refine the concept, ensuring it played in spaces that represented strong opportunities globally. Our optimised and recommended concept was given a green light in Nielsen Bases testing and formed the basis for a structural packaging development currently in Unilever’s pipeline.