“Using innovative methodologies to help re-frame its presence in the squash category. The emerging category is predicted to be worth £200m within 5 years”
Identifying barriers to category growth
Robinson’s Squash is an iconic brand, but wanted to accelerate growth by creating new occasions for squash. To help the team identify opportunities for innovation, we used innovative methodologies to gain a robust understanding of how squash lives in the home, and what holds people back from further usage.