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Consultant: Behaviour & Culture

Employment Type: Permanent

Job Location: London

Reporting to: Director: Behaviour & Culture, Truth

Who We Are


We are a global strategic insights consultancy using insights to inspire change and solve commercial challenges for our clients, some of the most iconic brands in the world. We were created to be a different kind of insights agency, a hybrid of management consultancy, boutique strategy house, and creative studio. Our people come from many different backgrounds, and we bring together an eclectic mix of expertise in strategy, qualitative and quantitative research, semiotics, behavioural science, foresight, unstructured data, analytics, communications, and content.


We are a naturally collaborative, global partner, conducting work in over 75 markets and counting. We emphasise expansive thinking, a reverence for the richness of insight, and the creative flair to deliver commercial impact. Together, our job is to find truth, distill it, and bring it to life to drive commercial growth and future potential for brands.


Truth is an equal opportunity employer, committed to being diverse and inclusive by treating all employees fairly regardless of race, ethnicity, religion, physical ability, marital and parental status, or sexual orientation. We foster an inclusive environment where every team member feel accepted, and their voices are heard.


Join Our Team


If you're a passionate, curious, and analytical individual looking to make a difference to some of the most exciting brands out there, we want to hear from you!


Role Overview


Are you passionate about understanding human behaviour and cultural trends to inspire commercial growth? We’re seeing a strategic insight professional to join our Behaviour & Culture team. As a consultant you'll play a pivotal role in the lifecycle of our projects, from inception to delivery delivering strategic actions across a range of topics including; product innovation, brand development, customer journey mapping, and more. This role offers opportunities to collaborate, grow, and make a meaningful impact on iconic brands globally.

Role Highlights


  • Form insights and recommendations for brands using a range of methodologies including qualitative research, semiotics, trends analysis, social intelligence, and expert interviews.

  • Collaborate with team members from a range of disciplines to develop insights led strategic recommendations

  • Build and maintain client relationships, gaining exposure to diverse projects across industries including; beauty, toys, fashion, and tech.

Experience, Skills & Passions

  • Curiosity: A natural desire to explore industry shifts and consumer behaviours.

  • Strategic Thinking: Ability to analyse data from various sources and translate insights into actionable strategies.

  • Collaboration: Eagerness to work with diverse team members and contribute to multidisciplinary projects.

  • Communication Skills: Strong verbal and written communication skills, with a knack for storytelling and visual presentation.

  • Client Focus: Experience in fostering strong client relationships and understanding their needs.



  • 2-3 years of experience with exposure to a variety of qualitative methodologies and full project lifecycle including 

  • Experience in qualitative research, semiotics, or trends analysis.

  • We open to and excited about candidates who come from non-traditional research or non-agency backgrounds including industries or avenues with transferable skills.

  • Familiarity with project management principles and attention to detail.

  • Proficiency qualitative moderation and facilitation (or demonstrated transferable skills).

  • Passion for design and visualizing insights in presentations.

  • A University degree is not a requirement.

  • Willingness to work a minimum of three days a week in our London office on Gresham Street.

To apply for the role send us your CV along with any supporting documents. 

At Truth we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general.

We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector.

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