Culture

Revealing Perspectives: A showcase of previous Cultural Intelligence award submissions

We were really proud to recently host an evening focused on semiotics and cultural insight for &more – an MRS initiative that organises events for young researchers and insight professionals. ...… Read More

Culture

Understanding Intelligent Content on Radio 4

Semiotics in practice As consumers we are not always able to articulate why our values are changing as they are. Cultural analysis is key to unlocking these changes and getting...… Read More

Culture

Post-truth: Important considerations for insight consultants

At the close of 2016, the Oxford English Dictionary announced its international word of the year: post-truth. The notion that we have somehow moved past seeing truth as important could...… Read More

Culture

Reclaiming Conversation

Conversation affords us at Truth the richest insight into people and their lives. Whether by what is said explicitly, implicitly, or not said at all, communication via a diverse range...… Read More

Culture

A fragile future for advertising

Last week we attended APG's event 'How does advertising work in the 21st Century?’ where Paul Feldwick and Giles Hedger bravely approached and explored their interpretations of the future for advertising within such...… Read More

Culture

How to build culturally connected brands through experiences

Being culturally connected is the Holy Grail for brands aiming to create an emotional connection with people. Brands that tap into culture develop deep and longer lasting connections. But building...… Read More

Culture

The 12 truths of Culture-Hacking – Part Three

In Part Two of this series we covered Culture-Hacking truths 5-8: Embrace messiness Digital-analogue morphing Sensory wash Stuff matters We finish up our run through of the truths by focusing...… Read More

Culture

The 12 truths of Culture-Hacking – Part Two

In Part One of this series we covered first four truths of Culture-Hacking: Be brave Brain wash Pattern recognition Always on The next four truths continue our focus on breaking...… Read More