Culture

The shifting landscape of femininity: Attitudes & approaches to hair removal

Despite the unseasonably mild weather of late, winter is drawing in, marked by the emergence of long layers and winter coats. However, for many people who identify as women, duffle-,...… Read More

Culture

When women aren’t women and men aren’t men

Gender has undoubtedly been one of the hot topics in marketing of recent months. Brands are increasingly asking how they can better understand women (and men) - and as part...… Read More

Culture

The invisible woman and her hidden power

With all the media and marketing industry focus on millennials, are we overlooking and occasionally alienating an important target audience with unmet needs and yet real purchasing power?  This post...… Read More

Culture

Revealing Perspectives: A showcase of previous Cultural Intelligence award submissions

We were really proud to recently host an evening focused on semiotics and cultural insight for &more – an MRS initiative that organises events for young researchers and insight professionals. ...… Read More

Culture

Understanding Intelligent Content on Radio 4

Semiotics in practice As consumers we are not always able to articulate why our values are changing as they are. Cultural analysis is key to unlocking these changes and getting...… Read More

Culture

Post-truth: Important considerations for insight consultants

At the close of 2016, the Oxford English Dictionary announced its international word of the year: post-truth. The notion that we have somehow moved past seeing truth as important could...… Read More

Culture

Reclaiming Conversation

Conversation affords us at Truth the richest insight into people and their lives. Whether by what is said explicitly, implicitly, or not said at all, communication via a diverse range...… Read More

Culture

A fragile future for advertising

Last week we attended APG's event 'How does advertising work in the 21st Century?’ where Paul Feldwick and Giles Hedger bravely approached and explored their interpretations of the future for advertising within such...… Read More