In my last blog - Culture-Hacking Everyday Life –the point was made that in order to understand culture, we need to challenge existing conventions around how we think about and understand the everyday worlds in which we live.
It’s impossible to do this in a vacuum though; we need to have some foundations or principles from which to start. With this in mind, Truth has created the ‘12 truths of culture-hacking’. These are the key principles for working more effectively with and in culture.
The truths are designed to help guide both what we do and how we think. Over this and two subsequent blogs, we will take a walk through the 12 truths as a way of building and refining the story of culture-hacking....
1. Be brave: Sometimes we need to go against the flow and have the courage of our convictions. Don’t be surprised when doing things the same way gets you right back where you’ve always been. When getting beneath the skin of culture, traditional techniques and approaches aren’t guaranteed to deliver, so pushing against the grain is inevitable, but potentially rewarding
2. Brain wash: We need to start re-wiring our brains to see potential value in everything and open ourselves up to learning from diverse sources. We need to be hungry for ideas - some of this knowledge may be irrelevant to what we ‘do’ as professionals in the short term. But who knows when the relevance and connections will happen? The temptation is always to be project and goal orientated, but this can breed more of the same and less of the interesting and transformative
3. Pattern recognition: One of the most important skills of the culture-hacker. Even in a changing world, one thing we do know is that people are creatures of habit, even if habits can be fleeting. And culture reveals itself in patterns, rhythms and rituals. So, by opening ourselves up to the rhythms of everyday life, we see, feel and experience more, more clearly
4. Always on: It’s simply not enough to ‘turn on’ once a project is commissioned. Being a culture-hacker is a 24/7 experience; it involves a curiosity about the world that leads us to find questions in even the most apparently obvious of things and experiences. Understanding culture means that we have to become fine-tuned to what’s (really) going on around us, all of the time. To this extent, culture-hacking is a way of life, not a nine-to-five.