Brands as Stories

Sole Searching: A brand story on the cultural impact of Adidas

I was reminded of the remarkable power of brand stories and the disproportionate effect truly culturally connected brands can have on the world when I saw a really inspiring short...… Read More

Brands as Stories

The iPhone 6, #Bendgate and publishing at the speed of culture

Heard the one about the bendy iPhone? Yeah, me too. Despite it not being quite so factually correct as last week’s Twitter storm may have had you believe, it was...… Read More

Innovation

Jugaad Innovation and how to fit a square peg in a round hole

Dr. Jaideep Prabhu recently came to our London office to talk about the book he co-authored, Jugaad Innovation. Jugaad is a Hindi word to describe an improvised solution born out...… Read More

Innovation

Designing businesses and value propositions for commercial success

Research shows that only 1% of ideas developed by large corporations end up making a real impact. One of the reasons for such a low success rate is that the path...… Read More

Culture

Street art and subconscious brand awareness

A banana spray-painted on a wall - every day I walk past it, and for some reason it makes me smile. Street art is rapidly becoming an increasingly accepted form of...… Read More

Terms & Conditions

Prize Draw Process

Prize Draw Terms and Conditions The prize draw will be administered by Truth Consulting, 65 Gresham Street, London, EC2V 7NQ, on behalf of Comic Relief Only one entry per person...… Read More

Culture

Urban Archaeology and the art of culture-hacking

We think about culture a great deal here at Truth. How we can access the connections, influences and embedded codes that make us who are we are and how we...… Read More

Culture

What soap can teach us about Culture

Cultures, and the practices, beliefs and systems of knowledge that they consist of are constructed through the confluence of multiple forces. Cultures are constantly evolving across time and space and are...… Read More