Blog Articles
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Culture
Singles Day: From innocent beginnings to commercial phenomenon
11 November is a day that holds great significance in both the East and the West. While my colleagues in London observed a two-minute silence for Remembrance Day, there was...… Read More
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Culture
Supermarket gloom: An example of cultural engineering in action?
The last few months have seen a flurry of bad news stories about the ‘plight’ of the major UK supermarkets. Tesco, in particular, has had a torrid time and Sainsbury’s...… Read More
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Brands as Stories
How GoPro's content strategy targets creative consumers
GoPro are the new gold standard in content marketing, usurping Red Bull as the content marketing industry’s current favourite case study – but why? You could point to the fact...… Read More
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Consumers
Re-examining the term ‘consumer needs’
‘Consumer needs’ – one of the most frequently-uttered terms in our industry. It’s one we take for granted as the foundation for much of the work we do – identifying...… Read More
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Brands as Stories
Sole Searching: A brand story on the cultural impact of Adidas
I was reminded of the remarkable power of brand stories and the disproportionate effect truly culturally connected brands can have on the world when I saw a really inspiring short...… Read More
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Brands as Stories
The iPhone 6, #Bendgate and publishing at the speed of culture
Heard the one about the bendy iPhone? Yeah, me too. Despite it not being quite so factually correct as last week’s Twitter storm may have had you believe, it was...… Read More
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Innovation
Jugaad Innovation and how to fit a square peg in a round hole
Dr. Jaideep Prabhu recently came to our London office to talk about the book he co-authored, Jugaad Innovation. Jugaad is a Hindi word to describe an improvised solution born out...… Read More
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Innovation
Designing businesses and value propositions for commercial success
Research shows that only 1% of ideas developed by large corporations end up making a real impact. One of the reasons for such a low success rate is that the path...… Read More