Culture

Lego: The Art of the Brick

With more than 6 million people having signed the Green Peace petition against the partnership between Lego and oil giant Shell, I see Lego as an example of how a...… Read More

Culture

Singles Day: From innocent beginnings to commercial phenomenon

11 November is a day that holds great significance in both the East and the West. While my colleagues in London observed a two-minute silence for Remembrance Day, there was...… Read More

Culture

Supermarket gloom: An example of cultural engineering in action?

The last few months have seen a flurry of bad news stories about the ‘plight’ of the major UK supermarkets. Tesco, in particular, has had a torrid time and Sainsbury’s...… Read More

Culture

Street art and subconscious brand awareness

A banana spray-painted on a wall - every day I walk past it, and for some reason it makes me smile. Street art is rapidly becoming an increasingly accepted form of...… Read More

Culture

Urban Archaeology and the art of culture-hacking

We think about culture a great deal here at Truth. How we can access the connections, influences and embedded codes that make us who are we are and how we...… Read More

Culture

What soap can teach us about Culture

Cultures, and the practices, beliefs and systems of knowledge that they consist of are constructed through the confluence of multiple forces. Cultures are constantly evolving across time and space and are...… Read More

Culture

Beyond cool-hunting – why brands need deeper cultural understanding to really connect

Ahead of his appearance at Culture Camp on 13th June, we caught up with cultural anthropologist and author Grant McCracken to get his view on why the course is a...… Read More

Culture

Culture Camp 2014 – An interview with Grant McCracken

Here at Truth we’re obsessed by culture. It informs everything we do. We believe it can help our clients achieve more by learning from the past and looking to the...… Read More