Culture

Urban Archaeology and the art of culture-hacking

We think about culture a great deal here at Truth. How we can access the connections, influences and embedded codes that make us who are we are and how we...… Read More

Culture

What soap can teach us about Culture

Cultures, and the practices, beliefs and systems of knowledge that they consist of are constructed through the confluence of multiple forces. Cultures are constantly evolving across time and space and are...… Read More

Culture

Beyond cool-hunting – why brands need deeper cultural understanding to really connect

Ahead of his appearance at Culture Camp on 13th June, we caught up with cultural anthropologist and author Grant McCracken to get his view on why the course is a...… Read More

Culture

Culture Camp 2014 – An interview with Grant McCracken

Here at Truth we’re obsessed by culture. It informs everything we do. We believe it can help our clients achieve more by learning from the past and looking to the...… Read More

Culture

Hannah Höch's retrospective reminds us of the importance of considering alternative viewpoints and stories

On a rainy weekend, nothing appeals to me more than a visit to an exhibition – after having first, of course, indulged in a spot of brunch! So I found...… Read More

Culture

Truth Cultural Afternoons: Churchill's War Rooms

At Truth, we are highly aware of the impact and importance of culture on us, not only as researchers or consumers, but – most importantly – as people. Understanding cultural...… Read More

Culture

Amnesia: Memory in a culture of forgetting

The way we remember is changing.  There is a growing body of evidence to suggest that many traditional views on the process of memory and remembering are misplaced.  It seems...… Read More

Culture

Location, location, location

Where are you from? A seemingly innocent staple of small talk. However, you’d be surprised how often my response ‘the East-Midlands’ garners reactions of puzzlement, confusion, or in some cases, amusement. This...… Read More