Brand

How ‘Line’ capitalised on Japan’s kawaii culture

Stumbling around Tokyo’s Harajuku district on a snowy day, bamboozled by jet lag, the crazy outfits of the area’s Harajuku girls and the ear-splitting J-Pop pouring out of the shops,...… Read More

Culture

The 12 truths of Culture-Hacking – Part Three

In Part Two of this series we covered Culture-Hacking truths 5-8: Embrace messiness Digital-analogue morphing Sensory wash Stuff matters We finish up our run through of the truths by focusing...… Read More

Culture

The 12 truths of Culture-Hacking – Part Two

In Part One of this series we covered first four truths of Culture-Hacking: Be brave Brain wash Pattern recognition Always on The next four truths continue our focus on breaking...… Read More

Culture

The 12 Truths of Culture-Hacking – Part One

In my last blog - Culture-Hacking Everyday Life –the point was made that in order to understand culture, we need to challenge existing conventions around how we think about and understand...… Read More

Innovation

Special invitation to a Truth speaker event: Frugal Innovation - How to do more with less

Learn from grassroots innovation in emerging and developed economies, and explore with us how these approaches can be applied to Western multi-nationals.… Read More

Brands as Stories

Burberry and the power of creative consumers

The pace of cultural evolution is both accelerating and fragmenting into a mash-up of sub-cultures and micro-communities. We are less passive consumers of culture and more empowered to create culture...… Read More

Culture

Culture-Hacking everyday life

In a recent blog – What is this thing called ‘culture’? – we talked about the importance of getting properly plugged into culture. But how to do it? From our perspective,...… Read More

Brands as Stories

Establishing a brand’s cultural legitimacy – Toms Shoes

In order to capitalise on the cultural connections that help people make sense of the world and anticipate and identify patterns they can utilise, brands need to establish cultural legitimacy...… Read More