Blog Articles
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Culture
How to build culturally connected brands through experiences
Being culturally connected is the Holy Grail for brands aiming to create an emotional connection with people. Brands that tap into culture develop deep and longer lasting connections. But building...… Read More
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Technology
Words to wireframes: Bringing ideas to life
Here at Truth, when we talk about developing ideas, we’re talking about taking all the insight we gather and communicating the richness of it to others. Then we take it...… Read More
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Technology
The Fintech Challenge launch event
At Truth, we work at the intersection of culture and commerce in order to create commercially valuable change for our clients. Nowhere is this more true than in our work...… Read More
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Brand
Insight as a really creative act
When we say insight as a creative act, what do we really mean? Truth is a method-neutral agency. Every researcher, strategist, data analyst, semiotician, designer, cultural expert or innovation specialist here is undoubtedly an...… Read More
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Brands as Stories
Designing better brand experiences
Brand experience is now at the core of our interactions with brands as cultural legitimacy and connectedness pave the way for brands to react and innovate in tune with cultural...… Read More
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Digital
Helping Samaritans shape their digital future
We are currently working with Samaritans, the national charity that aims to reduce and prevent suicide by supporting people who are struggling to cope. Samaritans are conducting a wide-reaching consultation...… Read More
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Innovation
Frugal Innovation- event invitation
Learn from grassroots innovation in emerging and developed economies, and explore with us how these approaches can be applied to Western multi-nationals.… Read More
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Brands as Stories
Always-on content and the need for new resources
Committing to always-on conversation and real-time content delivery means new skills and resources are required for brands and agencies. As the likes of Coca-Cola are realising, the emphasis now shifts...… Read More