Culture

The shifting landscape of femininity: Attitudes & approaches to hair removal

Despite the unseasonably mild weather of late, winter is drawing in, marked by the emergence of long layers and winter coats. However, for many people who identify as women, duffle-,...… Read More

New Moral Economies

Climate Change: Finding Hope and Routes to Change

The Intergovernmental Panel on Climate Change's report, news on which has broken today - 8th October - makes for sobering reading.  'Sobering' is the first word we might reach for...… Read More

Customer experience

The rights and wrongs of customer experience: a personal odyssey

A big part of my professional life is spent helping organisations to be better at creating a more positive customer experience. Most businesses recognise the importance of making progress in...… Read More

Money truths

Open Banking and the Challenges of Behaviour Change

If you are someone who, like the team at Truth, is involved in understanding financial services innovation, then you are likely to be familiar with Open Banking. This is the...… Read More

Culture

When women aren’t women and men aren’t men

Gender has undoubtedly been one of the hot topics in marketing of recent months. Brands are increasingly asking how they can better understand women (and men) - and as part...… Read More

Culture

The invisible woman and her hidden power

With all the media and marketing industry focus on millennials, are we overlooking and occasionally alienating an important target audience with unmet needs and yet real purchasing power?  This post...… Read More

New Moral Economies

Radically Changing Relationships

PART OF TRUTH’S ‘NEW MORAL ECONOMIES’ SERIES:   A range of cultural shifts are leading us to demand more of our brands and, ultimately, to expect a new type of...… Read More

Data

Data analysis as a creative act

Integration across disciplines and close collaboration enriches our work. It brings diverse lenses of analysis, it sparks new conversations and triggers various ways of working. We encourage ourselves to work...… Read More