Brand

Truth for Good

What does it mean to be a brand today? To answer this, we need to understand deeply how people live today, and how they relate to brands. And we need to...… Read More

Semiotics

Data Semiotics: patterns, stories and culture

Firstly, let me tell you what Data Semiotics is: it is a framework that joins data analytics, people’s stories and cultural analysis to extract meaning from numbers. It models data,...… Read More

Customer experience

Customer experience and journey mapping at Truth

Customer experience and journey mapping is an important part of what we do at Truth.  Explaining the process is not always straightforward – it can leave a lot to the...… Read More

Culture

Revealing Perspectives: A showcase of previous Cultural Intelligence award submissions

We were really proud to recently host an evening focused on semiotics and cultural insight for &more – an MRS initiative that organises events for young researchers and insight professionals. ...… Read More

Culture

Understanding Intelligent Content on Radio 4

Semiotics in practice As consumers we are not always able to articulate why our values are changing as they are. Cultural analysis is key to unlocking these changes and getting...… Read More

Research

Truth at the EPIC 2017 ethnography conference

How research can transform patients’ lives and doctors’ working practices We are very excited here at Truth to have been selected to speak at EPIC 2017, the premier international conference...… Read More

Brand

Another piece in the Jigsaw?

When Peter Ruis left John Lewis to become CEO of Jigsaw in 2013, there was a big chance that significant change would be the order of the day for both...… Read More

Inspiration toolkit

Get inside people’s MINDSPACE

How a MINDSPACE analysis can help you understand and influence people Exploring the gap between our perception of how we make decisions and the murky pool of biases and shortcuts...… Read More