Blog Articles
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Culture
In our industry and our agency, Diversity and Inclusion must be prioritised
Since the tragic death of George Floyd, people and brands have expressed their shock, dismay, outrage, incredulity and shame about a society which is persistently prejudiced, unjust and violent in...… Read More
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Technology
Is scheduled television on its last legs? Or more loved than ever?
Is scheduled television on its last legs? Or more loved than ever? On-demand TV has swept the nation and found a firm place in our lives, allowing us to...… Read More
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New Moral Economies
Little Choices Add Up
It’s estimated that we make roughly 35,000 decisions every single day. Of course the vast majority of these are beyond our conscious awareness (some suggest 95%), and most could probably...… Read More
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Careers
We're recruiting!
We are recruiting from mid-level to a senior level, for people with strategic insight expertise, both qualitative and quantitative. Our teams work across sectors and on typically mixed-methodology projects tackling...… Read More
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Brand
Truth Brand Archetypes - Reinvigorating an Established Model for Today's World
Brand archetypes have been an integral brand creation and development tool for three decades or more. Centring on the twelve personifications popularised by Carol Pearson and Margaret Mark, the archetype...… Read More
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Culture
The shifting landscape of femininity: Attitudes & approaches to hair removal
Despite the unseasonably mild weather of late, winter is drawing in, marked by the emergence of long layers and winter coats. However, for many people who identify as women, duffle-,...… Read More
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New Moral Economies
Climate Change: Finding Hope and Routes to Change
The Intergovernmental Panel on Climate Change's report, news on which has broken today - 8th October - makes for sobering reading. 'Sobering' is the first word we might reach for...… Read More
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Customer experience
The rights and wrongs of customer experience: a personal odyssey
A big part of my professional life is spent helping organisations to be better at creating a more positive customer experience. Most businesses recognise the importance of making progress in...… Read More