Brand

A warning for brands on the ‘court of public opinion’

Over the past year there have been a number of sad and sordid scandals relating to previously untouched national treasures of television and film. In today’s world, it seems to take...… Read More

Consumers

The Truth about healthy habits in 2015

Maybe it’s something to do with the average of 7,000 calories we Britons manage to put away on Christmas day alone, maybe it’s the alcohol-induced liver spasms following party season...… Read More

Consumers

Naughty or nice? Shoppers tell us whether retailers have got them feeling festive

Xmas from Truth Consulting Limited on Vimeo.   We’ve made a list, we’ve checked it twice, we’ve been out on the streets of London to find out who’s been naughty...… Read More

Culture

Lego: The Art of the Brick

With more than 6 million people having signed the Green Peace petition against the partnership between Lego and oil giant Shell, I see Lego as an example of how a...… Read More

Home Truths

Home Truths: The Aga - a different type of connected device?

This is the second in our Home Truths series of stories about the changing nature of the home, shared by our long-time partner and collaborator Gabrielle Ackroyd, currently undertaking a...… Read More

Innovation

Embrace Change - How we’re loving the data deluge in an agile world

Something is changing in the world of strategy, and it’s exciting. Daily, we’re seeing new forms of decision making, multiple types of data alone or in combination, faster technologies, embedded...… Read More

Home Truths

Home Truths: Why ‘smart’ tech needs emotional intelligence

This is the first in our ‘Home Truths’ series. Over the coming weeks and months we will be sharing stories drawn from our myriad experiences in homes across the world. We’ll...… Read More

Brands as Stories

Brands as Stories – why storytelling is vital to your brand

At Truth, we believe the old marketing model of pushing one-way communications at consumers has become unworkable. People now have much more choice and control over the media they consume...… Read More