Culture

Revealing Perspectives: A showcase of previous Cultural Intelligence award submissions

We were really proud to recently host an evening focused on semiotics and cultural insight for &more – an MRS initiative that organises events for young researchers and insight professionals. ...… Read More

Culture

Understanding Intelligent Content on Radio 4

Semiotics in practice As consumers we are not always able to articulate why our values are changing as they are. Cultural analysis is key to unlocking these changes and getting...… Read More

Research

Truth at the EPIC 2017 ethnography conference

How research can transform patients’ lives and doctors’ working practices We are very excited here at Truth to have been selected to speak at EPIC 2017, the premier international conference...… Read More

Brand

Another piece in the Jigsaw?

When Peter Ruis left John Lewis to become CEO of Jigsaw in 2013, there was a big chance that significant change would be the order of the day for both...… Read More

Inspiration toolkit

Get inside people’s MINDSPACE

How a MINDSPACE analysis can help you understand and influence people Exploring the gap between our perception of how we make decisions and the murky pool of biases and shortcuts...… Read More

Inspiration toolkit

Norms Bias

Everyone’s doing it. We take our cue from the people around us. Fitting in with what everyone else does feels comfortable and natural. On the surface not the most exciting of...… Read More

Inspiration toolkit

The Johari Window

The Johari Window reminds us that there is more to people than what they share with others – our identities are complex Whenever we conduct segmentations (often!) naturally the questions...… Read More

Culture

Post-truth: Important considerations for insight consultants

At the close of 2016, the Oxford English Dictionary announced its international word of the year: post-truth. The notion that we have somehow moved past seeing truth as important could...… Read More