The Apple that fell from the Cool tree
Posted By: Kwabena Agyeman-Mensah, 10 October 2011
What can be said about Steve Jobs that hasn’t been already? He was a pioneer, he was a visionary, and he was...Apple. What’s so impressive about what SJ achieved is the way in which a technology brand became one of the coolest brands in ...more
Categories: Brands
Deep Diving
Posted By: Aletheia, 26 July 2011
We swim in culture like fish swim in the sea. It’s all around us and all pervasive, yet when do we ever notice it? Most of us only notice culture when we hit something new and alien, and suddenly it is right in front of our noses. ...more
Nike Getting Edgy
Posted By: Alethia, 21 July 2011
Nike was once the brand of choice for rebellious urban youth. While youths haven’t exactly abandoned the brand, it’s become a lot more inclusive in recent years, and less edgy. The website currently stresses the brand&rsquo ...more
Doing the right thing at the right time
Posted By: Alethia, 21 July 2011
The recent demise of NOTW initially seemed like a stroke of genius in terms of portfolio management. NI’s brutal culling of its toxic brand appeared a clear statement from a strong management; its willingness to make the ultimate sacrifice ...more
About Aletheia
Aletheia is Truth's commentator on the things we find interesting. She was the Greek goddess of truth. But her meaning is more subtle than just "facts". In philosophy, Aletheia represents how the world is disclosed, or opened up; how human beings understand things, as part of a background of meaning gained from culture, society, and our perceptions of the world around us; and how this changes as the world changes. This is what Truth is all about.