Royal Institute of British Architects
66 Portland Place
Who Should Attend
If you’re looking to gain practical
‘hands on’ knowledge for using
culture as a business differentiator
then this course is for you.
Culture is at the core of the creative’s professional competence. It is the well from which inspirations and innovations come.
It’s one reason that start-ups and corporations need the cultural creative. This culture camp is designed to enhance your personal creativity and professional practice.
About the instructor:
Grant McCracken holds a Ph.D. from the University of Chicago in cultural anthropology. He has taught at the University of Cambridge, MIT, and the Harvard Business School. He is the author of several books, including Chief Culture Officer, Plenitude, The Long Interview, and Transformations. He has consulted for many organisations including Barclays, IBM, Diageo, Nike, Netflix, Spotify, Microsoft, Coca-Cola, and the Ford Foundation. He is an affiliate of the Berkman Center at Harvard University.
I found it invaluable and have since discussed the issue of how we stay on top of culture as planners, and react to shifts we see, with my department
Culture is so much more than just trend spotting and with many angles, levels and implications which I had previously not considered.
The ‘Culture Camp’ was a marvellous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, agencies, corporations, endeavors.