In Part One of this series we covered first four truths of Culture-Hacking:
The next four truths continue our focus on breaking down barriers and forcing through different ways of thinking, exploring and understanding culture:
5. Embrace messiness: Much as we would like the world to follow a linear, ordered narrative that is readily digestible, the reality is that there is messiness to everyday life that we should embrace. Our challenge is to piece together fragments, rather than discard or ignore them, in order to understand the cultural truths that make us who we are. The infamous James Joyce (‘Dubliners’, ‘Ulysses’) shows us the way in a sense, as he represents the world in ‘streams of consciousness’. This is a messy world of ramblings and happenings but it is still deeply meaningful.
6. Digital-analogue morphing: The old binary of digital-analogue has outlived its usefulness. We now live in a world of convergence, where digital-analogue boundaries become blurred and the experiential blend is close to seamless. Our challenge is to be much less focused on unhelpful classifications and more willing and able to weave our way through blended experiences and influences.
7. Sensory wash: There is a need to open the door to wider sensory experiences and to use ‘feeling’ as an experiential and analytical tool. Talk and conversation too often dominates the way people work, but this doesn’t have to be the case. We once had a conversation at Truth about what would happen if an ethnographer lost her sight but continued to practice. What would the outcome be in a world of blind ethnographers?
8. Stuff matters: The stuff that surrounds us, the objects and things of our material worlds, are actively contributing to the cultures that make us who we are. The world of things shapes what we do and how we think and is heavy with symbolism and meaning. We need to become better at understanding these material cultures.